BEAVERTON, Ore. (7 Aug, 2006) – Nike Company President Steve Denson today announced management and organizational alterations designed to enhance alignment of the Nike company with geographic growth options and core global product categories and consumer portions. The moves evolve Nike from a product-driven business structure supported by manufacturer initiatives, to a consumer-focused organization driving lucrative growth through global category management of core organization segments. " We're aligning with our biggest growth opportunities, both geographically in marketplaces such as China and tiawan, and in key product categories and customer segments just like basketball and football (soccer), ” said Nike Brand President Steve Denson. " This new approach is designed to better serve players, build deeper consumer links, expand business, drive successful growth and aggressively extend our competitive leadership worldwide. "
As part of the changes, Denson announced the promotions of Gary DeStefano, previously mind of U. S. Functions, to President, Global Businesses, with revenue and loss responsibility intended for the Nike brand's 4 geographic operating regions—the Us, Americas, Asia Pacific, and Europe, Midsection East and Africa; and Trevor Edwards, previously Vp, Global Manufacturer Management, to Vice President, Global Brand and Category Supervision, adding responsibility for client and category management, although continuing to lead brand supervision. Both can continue to are accountable to Denson.
In addition , Denson announced the creation of elderly leadership positions for five core product category segments—running, football (soccer), basketball, in a number of training and women's fitness—each of which will always be headed by a Vice President confirming to Edwards. The company needs to fill up those positions shortly.
Nike's sport traditions business will continue to be led by Vice President Sandy Bodecker, operating collaboratively throughout all brand product categories. Bodecker as well...
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