A report upon consideration of selling the products in the international marketHere we are considering of exporting the items of Quality Kraft Carpets and rugs ltd (QKC) in the overseas market. In such a case we should look into few factors which will impact the company's success in the international markets. I do think the company ought to hire community representatives to offer its products making 1-2 years short term deals. As the organization is small , flexible it makes various of sized and patterned carpets and rugs according to its UNITED STATES competitors items research and consumers require. Here are checklist of activities the company may do.
1 . As the item is good quality the product sales representatives can approach to the high profile customers like accommodations, offices etc .
2 . In case the short term deal was powerful it should consider widening it is export in america market or to open its retailing and subsidiary. USA is a big and very competitive market plus the brands will be operated very local structured. It means brands and items used are actually different in the west and east coast or perhaps in different declares consumers.
The QKC is actually a relatively new business in the UK market trying to contend in manufacturing good-quality Axminister carpets and rugs. Despite the business is fresh in the market, the company's effective and successful work made them to produce very good reputation and success in its short period of the past.
The company's marketing communications could be the followings: вЂўAdvertisingвЂўDirect marketingвЂўPersonal sellingвЂўSales promo (Local carpeting or related exhibitions)вЂўPublic relationsHere the company can use " pull" sales advertising strategy. It might give away the sample of the products for the potential customers.
The technique of marketing communications can be direct mailing to the potential customers, advertising and marketing on community media, referring to back in Britian's reputation, samples etc .
a few. The products from Quality Kraft Carpets specialized in popular Axminister floor coverings which is traditional, woven and has a great...
References: ohn, W., 2004. The Advertising Plan A Step-by-Step Guidebook. 3rd male impotence.
Derby, Saxon Graphics LtdGeoff. L., & Paul. Ur., 2002. Advertising Made SimpleSouthampton, Elle and P. K. McBridehttp://www.speedback.com/types_of_research.htm
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